Empirical research on sentiment bias frequently uses data from sports betting markets. Sentiment bias, defined as investment decisions made for reasons unrelated to fundamentals and related to popularity, represents a common research topic in finance and economics. The results are crucial to broadcast rights valuation, advertising values, and programming strategy. We further illustrate that local team performance relative to expectations significantly impacts ratings for the subsequent non-adjacent pre-game show broadcast. We also demonstrate substantial variance in the viewership determinants for each live program, suggesting viewers have different consumption preferences for each program type. We create a sample of sequenced pre-game show, game broadcast, and post-game show ratings and uncover statistically significant audience carryover from each broadcast to the next.
#Sports insights nba drivers
Despite the financial importance of Regional Sports Networks, no study has empirically examined the drivers of viewership for this sequential content. These networks purchase local market broadcast rights from franchises and then create sequenced pre-game and post-game show content bookending each live contest.
#Sports insights nba professional
The financial health of major North American professional sports franchises is closely tied to Regional Sports Networks. Overall, our findings are consistent with the notion that the speed of intuition generation acts as a determinant of intuitive confidence and a predictor of choice in situations featuring equally valid intuitive and non-intuitive alternatives. As hypothesized, the faster participants were to predict the outright winner of a game (i.e., generate an intuition) the more likely they were to predict the favourite against the point spread for that game (i.e., endorse the intuitive response). Participants predicted the outcomes of several National Basketball Association games, both with and without reference to a point spread. In the current study, we investigated the speed of intuition generation as a predictor of intuitive confidence and participant choice in choice conflict situations. Previous research has revealed that intuitive confidence is an important predictor of how people choose between an intuitive and non-intuitive alternative when faced with information that opposes the intuitive response.
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